Data Models / Gap Audit
Gap Audit — Example Output
Real JSON output from a completed GEOCitation Gap Audit (keyword: "crm for small business", analyzed page: hubspot.com).
Metadata
Audit Id44ce3964-cd64-41dc-aec0-432cc0b6371c
Audit Typegap
Keywordcrm for small business
Languageen
GeoUnited States
Corpus Size8
User Urlhttps://www.hubspot.com/products/crm
Generated At2026-07-26T15:17:05Z
Gap Serp
Ai OverviewA CRM (Customer Relationship Management) system for a small business helps you organize contact details, track sales deals, and automate follow-up tasks in one place. Top choices include: HubSpot CRM, Zoho CRM, and Pipedrive. Salesforce +4. HubSpot CRM: Best for free tools and content marketing; paid plans start at $20/user/month. Zoho CRM: Best for low cost and scaling up; paid plans start at $20/user/month. Pipedrive: Best for simple sales tracking and ease of use; paid plans start around $14/user/month. monday CRM: Best for visual boards and custom workflows; paid plans start at $18/user/month (3-user minimum). Reddit · r/CRM +4. Contact Database: Store names, emails, phone numbers, and past chat logs in one spot. Sales Pipeline: Use a visual board to watch deals move from a new lead to a finished sale. Task Automation: Set auto-reminders for phone calls, meetings, and follow-up emails. App Links: Connect easily with your email, calendar, and accounting tools. Slack +2.
Local Pack Blocks Count—
Local Pack Top Result Rating—
Local Pack Top Result Rating Count—
Organic Count8
People Also Ask
Paid Ads Count0
User In Organic Top10true
Pages
User Page
Domainhubspot.com
Urlhttps://www.hubspot.com/products/crm
TitleStreamline Your Entire Business With a Free CRM
Word Count3055
H2 Count46
H3 Count90
Image Count64
Faq Count5
External Links38
Internal Links206
Performance Score0.56
Lcp Ms1674
Cls0.26
Ttfb Ms15
Interpretation
Strategic SignalUser page is organic rank 1, indicating strong relevance and visibility in SERP.
Market WeaknessThe AI Overview cites multiple competitors (Salesforce, Zoho, Pipedrive, monday.com), suggesting a fragmented market for LLM visibility.
User OpportunityUser is cited in AI Overview, but not exclusively, indicating room to improve prominence as the definitive source.
User Technical Profile
Urlhttps://www.hubspot.com/products/crm
Rank1
Total7
Score83.23
Verdictleader
Delta Avg8.76
Delta Leader0
Leader Urlhttps://www.hubspot.com/products/crm
Leader Score83.23
Gap To Top30
Heading Quality1
Meta Quality1
Image Alt Quality0.8594
Link Quality0.85
Structured Data Quality0.45
Rich Snippet Opportunity0.6
Content Depth1
Keyword Optimization0.5437
Security1
Spam Risk1
Mobile Ready1
Canonical Health1
Indexability1
Dimensions Leading
Dimensions Lagging
Interpretation
Strategic SignalUser is the technical leader (83.23) in the corpus, indicating strong foundational SEO.
Market WeaknessStructured_data_quality (0.45) is the only lagging dimension, suggesting a gap in schema implementation.
User OpportunityImproving structured_data_quality can further enhance visibility and rich snippet potential.
User Eeat Profile
Urlhttps://www.hubspot.com/products/crm
Rank2
Total7
Verdictchallenger
Eeat Global Score46.68
Experience0.35
Expertise0.3
Trustworthiness0.7
People First0.7
Originality0.5
Freshness0.2182
Is Ymylfalse
Dimensions Leading
Dimensions Lagging
Gap Vs Market Avg Experience0.2786
Gap Vs Market Avg Expertise0.0243
Gap Vs Market Avg Trustworthiness0.0214
Gap Vs Market Avg People First-0.0929
Gap Vs Market Avg Originality0.2643
Gap Vs Market Avg Freshness-0.1047
Gap Vs Market Avg Eeat Global Score4.46
Interpretation
Strategic SignalUser is a strong EEAT challenger (46.68), ranking 2nd in the corpus.
Market WeaknessFreshness (0.22) is significantly below market average (-0.10), indicating outdated content or lack of update signals.
User OpportunityUpdating content and adding dateModified schema can quickly improve freshness and overall EEAT.
Market Eeat Split
Top3 Avg Eeat47.52
Rest Avg Eeat38.25
Gap Points9.27
Gap Pct19.51
Interpretation
Strategic SignalA clear two-tier market exists, with Top 3 pages having significantly higher EEAT (47.52) than the rest (38.25).
Market WeaknessThe gap of 9.27 points (19.51%) shows that lower-ranked pages struggle with EEAT signals.
User OpportunityUser (46.68) is already in the Top 3 EEAT, indicating this is not a primary barrier to higher organic ranking.
Market Performance
Performance Score Avg0.75
Performance Score P500.8
Performance Score P750.88
Lcp Ms P501674
Lcp Ms P751815
Lcp Ms P902223
Lcp Good Threshold Ms—
Cls P750.05
Cls Good Threshold—
Ttfb Ms P7514
Best Performer Domainzoho.com
Worst Performer Domainhubspot.com
User Performance Score0.56
Interpretation
Strategic SignalUser (0.56) is the worst performer in the corpus, significantly below market average (0.75).
Market WeaknessThe best performer, zoho.com (0.91), demonstrates that high performance is achievable in this market.
User OpportunityImproving performance score is a critical technical opportunity for the user to match competitors.
Content Gap
Content Gap Score0.1852
Semantic Coverage0.9105
Top3 Alignment0.446
Gap Priority Score0.2
Thematic Structure0
Thematic Completeness1
Lexical Richness Ratio0.9294
Diff Opportunity0
Competitive Density0.588
Semantic Health69.7
Cosine Mean0.412
Missing Terms Total96
Priority Counts
Quick Win0
Strategic0
Long Term1
Monitor95
Missing Terms
Top Terms
Interpretation
Strategic SignalThe user page has a high semantic coverage (0.91) but a low gap priority score (0.2), indicating many minor gaps.
Market WeaknessThe term 'zoho' is a long-term missing term, suggesting a lack of direct comparison or mention of a key competitor.
User OpportunityAddressing the 'zoho' gap could improve competitive positioning, especially since Zoho is a top performer in market performance.
Semantic Alignment
Content Extractability0.876
Semantic Keyword Coverage0.0952
Pairwise Precision0.8333
Enricher Health58.56
Cross Mean0.6529
Cross Rank2
Keyword Rank1
Cross Closest Domainuschamber.com
Cross Closest Score0.664
Keyword Closest Domainuschamber.com
Keyword Closest Score0.663
User Keyword Score0.6685
User Best Excerpt Relevance0.25
User Best Excerpt Rank0.9579
Missing Keywords Extracted
Interpretation
Strategic SignalUser has strong keyword alignment (rank 1) and cross-page alignment (rank 2) with the corpus.
Market WeaknessSemantic keyword coverage is very low (0.0952), indicating a significant gap in specific keyword usage.
User OpportunityIntegrating missing keywords, especially those related to 'business crm' and 'small business', can improve semantic depth.
Intent Alignment
User Dominant Intentinformational
User Dominant Score0.9457
Serp Dominant Intentinformational
Serp Dominant Score0.9693
Intent Gap Score-0.0236
Intent Gap Interpretationaligned
Intent Competitors
Interpretation
Strategic SignalUser's dominant intent (informational, 0.9457) is well-aligned with the SERP's dominant intent (informational, 0.9693).
Market WeaknessUser's informational score is slightly lower than several competitors like zoho.com (1.0) and salesforce.com (0.981).
User OpportunityDeepening informational content, especially around features and benefits, can close the minor intent gap.
Semantic Positioning
User Semantic Rank4
Total7
Semantic Coverage Score0.6198
Cluster Positioning1
Content Breadth0.7
Content Depth0.5848
Competitive Proximity0.6576
Topic Coherence0.2211
Heading Alignment0.1286
Embedding Quality0.8842
Content Redundancy0.446
Semantic Map Health59.11
User Cluster Id0
User Cluster Labelsales | customer | cost
Interpretation
Strategic SignalUser's content breadth (0.7) is good, but topic coherence (0.22) and heading alignment (0.13) are very low.
Market WeaknessThe content is dispersed across topics and headings do not align well with the main subject, hindering semantic clarity.
User OpportunityRestructuring content with clear, aligned headings can significantly improve topic coherence and semantic positioning.
Semantic Clusters
1
Cluster Id0
Technical Labelsales_customer_cost
Human Labelsales | customer | cost
Core Topicsales, customer management, and cost-effectiveness
Page Count3
Diversity0.5528
Contains Usertrue
Page Domains
Top Terms
2
Cluster Id1
Technical Labelcustomer_slack_sales
Human Labelcustomer | slack | sales
Core Topiccustomer relations, Slack integration, and sales processes
Page Count4
Diversity0.5604
Contains Userfalse
Page Domains
Top Terms
Outlier Pages
—
True Competitors
1
Domainslack.com
Organic Rank6
Semantic Proximity To User0.6367
2
Domainmicrosoft.com
Organic Rank8
Semantic Proximity To User0.6244
3
Domainsalesforce.com
Organic Rank3
Semantic Proximity To User0.612
4
Domainxero.com
Organic Rank4
Semantic Proximity To User0.6486
5
Domainuschamber.com
Organic Rank7
Semantic Proximity To User0.7014
True Competitors Interpretation
Strategic SignalThe closest semantic competitor is uschamber.com (0.7014), which is organic rank 7.
Market WeaknessThe user's page is semantically closer to lower-ranked pages than to top organic competitors like salesforce.com (0.612).
User OpportunityAnalyzing uschamber.com's content can reveal opportunities to align more closely with successful semantic patterns.
User Entities
1
NameCRM
TypeCONSUMER_GOOD
Mentions36
Salience0.31
Kg Id—
Wikipedia Url—
2
NameHubSpot
TypeORGANIZATION
Mentions22
Salience0.0261
Kg Id/m/02yxmbc
Wikipedia Urlhttps://en.wikipedia.org/wiki/HubSpot
3
Nameteam
TypeORGANIZATION
Mentions5
Salience0.0149
Kg Id—
Wikipedia Url—
4
NameCRM Software
TypeCONSUMER_GOOD
Mentions5
Salience0.0091
Kg Id—
Wikipedia Url—
5
NameStartups
TypeORGANIZATION
Mentions3
Salience0.0084
Kg Id—
Wikipedia Url—
6
NameCustomer relationship management software
TypeCONSUMER_GOOD
Mentions2
Salience0.0055
Kg Id—
Wikipedia Url—
7
Namecustomers
TypePERSON
Mentions5
Salience0.0055
Kg Id—
Wikipedia Url—
8
NameFounder
TypePERSON
Mentions2
Salience0.0033
Kg Id—
Wikipedia Url—
9
NameEthan Halfhide
TypePERSON
Mentions3
Salience0.0024
Kg Id/g/11pqc3mj__
Wikipedia Url—
10
NameAI
TypeORGANIZATION
Mentions3
Salience0.0013
Kg Id/m/0mkz
Wikipedia Urlhttps://en.wikipedia.org/wiki/Artificial_intelligence
User Entities Interpretation
Strategic SignalOnly 3 out of 43 entities on the user page are linked to Google Knowledge Graph, indicating low KG coverage.
Market Weakness75 entities present in competitor content are missing from the user page, representing a significant entity gap.
User OpportunityEnriching content with more verifiable entities and linking them to KG/Wikipedia can boost authority and visibility.
Entity Landscape
Knowledge Graph Coverage0.1163
Entity Gap Score0.1071
Brand Coverage1
Person Coverage0.8571
Salience Concentration0.3725
Dominant Category/Business & Industrial
Dominant Category Corpus Count6
Dominant Category Corpus Total7
User Matches Dominant Categorytrue
User Dominant Category Confidence0.99
Category Gap
—
Interpretation
Strategic SignalUser is perfectly aligned with the dominant category of the corpus (/Business & Industrial).
Market WeaknessNo category gap identified, meaning the user covers the same thematic ground as competitors.
User OpportunityWhile aligned, there's no unique category differentiation; focus should be on deepening existing categories rather than expanding.
Geo Aeo Synthesis
Query Fan Out Total Sub Queries20
Query Fan Out Categories Covered
Sub Queries
Llm Citation Landscape
Llm Citation Landscape Interpretation
Strategic SignalUser (hubspot.com) has 3 LLM citations, matching slack.com but trailing salesforce.com (8) and uschamber.com (9).
Market WeaknessUser is not cited for 'Entity' queries, missing opportunities to be recognized as a leading provider.
User OpportunityFocus on being cited for 'Entity' queries, where uschamber.com and salesforce.com currently dominate.
Citation Ecosystem
Unique Domains Count96
Total Citations166
Top Cited Domains
Remaining Domains
Classification By Type
Interpretation
Strategic Signalnutshell.com is the most cited domain (10 citations) in the broader ecosystem, indicating strong LLM trust.
Market WeaknessThe user (hubspot.com) is cited only 3 times, placing it outside the top 10 most cited domains in the ecosystem.
User OpportunityAnalyzing nutshell.com's content can reveal strategies for increasing LLM citations and overall authority.
Citation Signals
Citation Rank Value0.4
Citation Rank Profilestrong-trust-weak
Confidence Notecomposite_partiellement_non_tracable
Interpretation
Strategic SignalThe overall citation rank value is 0.4, indicating moderate LLM citability.
Market WeaknessThe 'strong-trust-weak' profile suggests good trust signals but weak authority for LLM citation.
User OpportunityFocus on strengthening authority signals to improve the overall citation rank.
Citation Kpis
Priority Recommendations