AI Search Visibility Ranking & KPIs
for Exeter SEO Agencies
Across the 7 pages that make up the SERP for “seo agency Exeter”, we measure who is actually cited. And the AI ranking doesn't match Google's.
Google · Organic
sherbetdonkey.co.uk
#1 on Google
Gemini · Most Cited
bigwave.co.uk
8 citations · 5.6% share of voice
The Google leader is not the AI leader. bigwave.co.uk, only ranked 2ᵉ on Google, earns the highest visibility score in the market (79/100), while sherbetdonkey.co.uk, 1ᵉʳ on Google, falls to 9ᵉ out of 7.
73
Domains cited in this market
143
Total citations observed
7
Pages analyzed
Updated on August 16, 2026
Four signals measure AI semantic health for SEO Agency in Exeter
Each domain's GEO Visibility Score combines its share of voice, citation probability, authority (E-E-A-T), and technical health.
69,6
Average citation probability
Out of 100. The market's theoretical ceiling is 85, i.e. 15,4 points of untapped headroom.
46,3
Market GEO health
A low composite score despite solid semantic coverage (75,7%).
+26,1%
Top 3 vs. rest authority gap
The organic Top 3 has an average E-E-A-T score of 50/100 versus 36,9/100 for the rest of the market.
75,7%
Market semantic coverage
The Top 3 (58,1%) covers the topic at the same level as the organic leader (65%).
Based on real search intent for the keyword seo agency Exeter, extracted from search data (Semrush).
590
Search Volume
16
Keyword Difficulty
$0.00
Avg. CPC
Google SERP vs AI Visibility: who dominates in Exeter?
Comparison of the 9 seo agencies ranking on Google page 1, measured on their citability by AI (GEO Visibility Score). Weighting: 40% share of voice, 25% citation probability, 20% E-E-A-T authority, 15% technical health.
| GVS Rank | SEO Agencies | GVS Score | Google Rank | Δ vs Google | Real Citations | Share of Voice |
|---|---|---|---|---|---|---|
| 1 | bigwave.co.uk | 79.0 | #2 | ▲ +1 | 8 | 5.6% |
| 2 | eloredigital.com | 68.4 | #3 | ▲ +1 | 5 | 3.5% |
| 3 | nettl.com | 59.7 | #5 | ▲ +2 | 5 | 3.5% |
| 4 | wiredmedia.co.uk | 53.6 | #8 | ▲ +4 | 3 | 2.1% |
| 5 | outrank.co.uk | 41.5 | #6 | ▲ +1 | 1 | 0.7% |
| 6 | thriveagency.com | 40.9 | #4 | ▼ -2 | — | — |
| 7 | jdrgroup.co.uk | 39.8 | #7 | — 0 | 1 | 0.7% |
| 8 | thecubelab.co.uk | 26.3 | #9 | ▲ +1 | 1 | 0.7% |
| 9 | sherbetdonkey.co.ukGoogle Leader | 20.8 | #1 | ▼ -8 | — | — |
Δ = rank gained or lost between the Google rank and the GEO Visibility Score rank. Citations and share of voice shown come from Gemini. 2 entries (thriveagency.com, sherbetdonkey.co.uk) don't appear in any citation captured in this sample: their score reflects only their citation probability, authority, and technical health.
The domains most cited by Gemini
Citation Ranking Top 10: the seo agencies most cited by Gemini for "seo agency Exeter".
| # | Domain | Citations | Share of Voice | SERP Rank |
|---|---|---|---|---|
| 1 | morismedia.inLeader | 10 | 7% | Outside Top10 |
| 2 | nuoptima.com | 8 | 5.6% | Outside Top10 |
| 3 | bigwave.co.uk | 8 | 5.6% | #2 |
| 4 | befirstsearch.com | 7 | 4.9% | Outside Top10 |
| 5 | optixsolutions.co.uk | 5 | 3.5% | Outside Top10 |
| 6 | eloredigital.com | 5 | 3.5% | #3 |
| 7 | nettl.com | 5 | 3.5% | #5 |
| 8 | techbehemoths.com | 4 | 2.8% | Outside Top10 |
| 9 | digitalagencynetwork.com | 4 | 2.8% | Outside Top10 |
| 10 | itseeze-exeter.co.uk | 4 | 2.8% | Outside Top10 |
100% of citations come from “Corporate” sources. morismedia.in, nuoptima.com, befirstsearch.com, optixsolutions.co.uk, techbehemoths.com, digitalagencynetwork.com, itseeze-exeter.co.uk are heavily cited without appearing in the organic Top 7. That's a positioning opportunity independent of the classic Google ranking.
What AI models ask to cite an SEO Agency in Exeter
20 sub-queries generated from the intent "seo agency Exeter", grouped into 4 categories. 19 of 20 (95%) generated at least one identifiable citation.
Entity
Attributes
Process
Comparison
Two editorial angles compete over SEO Agency in Exeter
The topical breakdown of pages in the corpus reveals where competition concentrates and the angle to break through.
42.9%
SEO strategies for local, enterprise, and multi-location businesses
Driven by the domain most cited by AI (bigwave.co.uk, eloredigital.com, wiredmedia.co.uk).
57.1%
Services and performance of SEO companies like Thrive and Outrank
Driven by thriveagency.com, nettl.com, outrank.co.uk….
4,855 differentiator terms, only 145 consensus terms
The market is far from exhausting its distinctive vocabulary, but maturity (21.3%) and lexical diversity (10.3%) remain low.
15.1%
Entry Barrier
21.3%
Market Maturity
10.3%
Lexical Diversity
81.1%
Leader Distinctiveness
Consensus terms (145)
Differentiator terms (4,855)
Recommendations to improve AI search visibility for SEO Agency in Exeter in AEO/GEO
Overall GEO health is moderate (46.33/100) despite good semantic coverage (0.7571).
Average citation probability (69.6) is 15.4 points below the theoretical maximum (85.0).
A 15.4 point gap to market ceiling indicates significant room for improvement in LLM citability.
How we calculate this score
The GEO Visibility Score weighs four signals: real share of voice in citations (40%), citation probability (25%), domain E-E-A-T authority (20%), and technical health (15%).
What is your AI search visibility in Exeter?
Request a full audit of your domain: share of voice, citation probability, E-E-A-T authority, and technical health — using the same analysis engine as this index.
Audit generated on August 16, 2026 · Corpus of 7 pages · 20 sub-queries analyzed
GeoCitation, the AI search visibility observatory.